“I’m gonna do this and provide a platform for my friends." The name Joopiter stems from Williams’s interest in astrology. “I was like, ‘oh this is not a one-off,’" said Williams. It was the auction-market equivalent to buying the casino, rather than tossing a few quarters into the slot machine. Instead, he established his own auction house, subsequently hiring executives who worked at Christie’s and Sotheby’s to help organize his sales. And so, when Williams went into Marie Kondo mode, he wasn’t content to merely offload his excess collectibles at Sotheby’s as other stars have. Williams tends to dream at megascale-his first Louis Vuitton show involved a Jay-Z performance that shut down a major artery in Paris. “I feel like they would be better in other hands, enriching other people’s lives." “I got so many things that I can’t keep up," said Williams, who was visiting New York this month from his home in Paris.
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